（北京7日综合电）首个叠加“春假”政策的“加长版五一”假期结束，根据各大景区数据，今年游客量普遍较去年同期上升，甚至创下历史新高。
旅游消费呈现长线游走强、亲子客群集中、以及“小城奔县”的反向旅游热潮。不过，也有不少网民抱怨，“排队3小时，打卡1分钟”。
社交媒体上，游客直呼“人比沙子多”，如甘肃敦煌鸣沙山月牙泉的“沙漠万人演唱会”，便成为假期中最具代表性的拥挤盛况。
今年五一期间，多地文旅数据惊人。上海市共接待游客1690.16万人次，旅游交易总金额高达215.1亿元人民币（约123.6亿令吉）；湖南省累计超过2530万人次游客。
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交通枢纽同样感受到这股热潮，以四川峨眉山站为例，其单日发送与到达旅客量双双突破纪录。<\/p>\n\n\n\n
受惠于春假试点与上班族的拼假热潮，今年出游半径显著扩大。<\/p>\n\n\n\n
美团数据显示，300公里以上的中长线旅游订单占比近50%。不同于以往“1日开闸、5日退潮”的单峰模式，今年呈现出前后拉伸的“宽峰”模式，五一前后3天的酒店预订量均增长15%。<\/p>\n\n\n\n![\"\"](\"https:\/\/www.chinapress.com.my\/wp-content\/uploads\/2026\/05\/fn260507tourists1-510x600.jpg\")
敦煌鸣沙山月牙泉的“沙漠万人演唱会”，成为假期中最具代表性的拥挤盛况。<\/figcaption><\/figure>\n\n\n\n游客人均打卡2.1个城市<\/h1>\n\n\n\n
亲子家庭成为本次假期的主力军，占比超过50%。上海乐高乐园度假区客流周环比增长约50%，主题酒店更是连续多日满房。<\/p>\n\n\n\n
此外，游客的玩法也更趋从容，平均每人打卡2.1个城市，约60%旅客选择“跳城游”，在一次旅程中体验2至3个不同的目的地，展现出强劲的消费活力。<\/p>\n\n\n\n
从数据可见，热门大城市不再是唯一选择，具备“烟火气”的小城与县域目的地正成为年轻人的新座标。<\/p>\n\n\n\n
义乌、张家港、海宁等县级市位列热门区县榜单前列；泸州、中山、普洱等城市则因独特的在地体验，酒店预订量同比增幅翻倍，泸州更以接近400%的增速成为市场黑马。<\/p>\n\n\n\n
这波“小城热”带动民宿业的繁荣。相较于酒店，民宿因更贴近景区与在地生活，成为游客首选。<\/p>\n\n\n\n
以开封万岁山为例，周边民宿连续满房。飞猪数据指出，美食、非遗体验、演唱会与体育赛事已成为驱动出行的核心动力，从南昌的风味小吃到苏州的苏超联赛，显示消费者已从单纯“看热点”转向追求深度“参与体验”。<\/p>\n\n\n\n
旅游业者分析，目的地与出游方式的加速分化将延续至暑期。随着“亲子友好”与“反向旅游”的趋势走强，预计小众目的地将在接下来的十一长假迎来新一轮爆发。<\/p>\n\n\n\n
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